Category Business

What’s up with WhatsApp For Business?

So what’s up in the business world? WhatsApp For Business is what’s up!

We all use WhatsApp on a daily basis to keep in touch with family & friends, so why not take it a step further and use it as a means of communication for business and allow for connection between companies and consumers? Well it’s happening real soon The Facebook-owned platform is soon to roll out its business app for Android to South Africa. This is definitely a business trend that will drive success in 2018. So you might want to read further and get on board this growing trend!

The app allows for you to have a business presence on WhatsApp and some of the features include:

  • Business Profiles: Create your business profile with valuable information for your customers such as website, location, & contact details.
  • Messaging Tools: Save time with smart messaging tools — Quick replies let you save and reuse messages you frequently send so you can easily answer common questions in no time, and use away messages to let people know that you’re busy.
  • Messaging Statistics: Get insights and review simple metrics like how many of your messages were successfully sent, delivered, and read.
  • WhatsApp Web: Respond more efficiently to your customers by using WhatsApp Business on your desktop.
  • Account Type: You will be listed as a Business Account so people will know they are talking to a business. You will be able to run both WhatsApp Messenger & WhatsApp Business on the same phone as long as each app has its own unique phone number.

WhatsApp is a powerful communication tool which allows you to utilise the app for customer support, customer communication, marketing & promotions or even just internal communications between the staff in your company.

Will you be making use of this cost effective app for your business?

How to springboard your 2018 marketing campaign over the holiday season

‘Tis the season for cocktails & lazy afternoons catching a tan, right? Your feet may be up while the office is closed over the Christmas period but that doesn’t mean that people are not still active online. Step back for a minute and think about yourself, while your feet may be up on the coffee table, braai stoep or sandy beach, our bet is that your phone is not far away. This is the time where we see users online browsing around, asking themselves questions like “what is my new year’s resolution”, “how am I going to level up in 2018”, “what should I do to outsmart my competitors”, “how can my company become more efficient” – you catch my drift right? And while they may be a little further up the Sales Funnel, you want to be the company they remember when they are moving into consideration & conversion stages. So how do you sort all of this out with only 2 weeks until shutdown?

Quite simple actually. You need to put a Remarketing Strategy in place. This includes setting up your Google Analytics to build this powerful asset while you are spending time catching up with the in-laws. And ensuring your Google Adwords Remarketing campaign (or Facebook Remarketing campaign) is ready for action come January. The great news is this can all be setup ahead of time and set to activate without you having to break the ‘no-laptop’ rule that your significant other set for you this holiday.

What’s Remarketing you may ask? Remarketing is a way of marketing to users that have engaged with your website, landing pages or videos. Remember the time you went online to view the latest NIKE Airs, and then afterwards those darn sneakers kept following you around whispering “buy me, buy me” ? Well this is Remarketing. It’s a smart way of re-engaging with users that have been to your website. At this time of year we see traffic to websites but not necessarily the leads coming through. This is due to users being in research mode. What we need to ensure is that once they are back into the swing of things, YOUR BRAND is what is sitting in front of them, reminding them that they were interested in your service/product a few weeks earlier. Coupled with some powerful text that reminds them WHY you should be the brand of choice and it makes for a great start to January!

Are you ready to start 2018 on the front foot?

For more information regarding setting up a Remarketing campaign contact Chantelle –