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How to springboard your 2018 marketing campaign over the holiday season

‘Tis the season for cocktails & lazy afternoons catching a tan, right? Your feet may be up while the office is closed over the Christmas period but that doesn’t mean that people are not still active online. Step back for a minute and think about yourself, while your feet may be up on the coffee table, braai stoep or sandy beach, our bet is that your phone is not far away. This is the time where we see users online browsing around, asking themselves questions like “what is my new year’s resolution”, “how am I going to level up in 2018”, “what should I do to outsmart my competitors”, “how can my company become more efficient” – you catch my drift right? And while they may be a little further up the Sales Funnel, you want to be the company they remember when they are moving into consideration & conversion stages. So how do you sort all of this out with only 2 weeks until shutdown?

Quite simple actually. You need to put a Remarketing Strategy in place. This includes setting up your Google Analytics to build this powerful asset while you are spending time catching up with the in-laws. And ensuring your Google Adwords Remarketing campaign (or Facebook Remarketing campaign) is ready for action come January. The great news is this can all be setup ahead of time and set to activate without you having to break the ‘no-laptop’ rule that your significant other set for you this holiday.

What’s Remarketing you may ask? Remarketing is a way of marketing to users that have engaged with your website, landing pages or videos. Remember the time you went online to view the latest NIKE Airs, and then afterwards those darn sneakers kept following you around whispering “buy me, buy me” ? Well this is Remarketing. It’s a smart way of re-engaging with users that have been to your website. At this time of year we see traffic to websites but not necessarily the leads coming through. This is due to users being in research mode. What we need to ensure is that once they are back into the swing of things, YOUR BRAND is what is sitting in front of them, reminding them that they were interested in your service/product a few weeks earlier. Coupled with some powerful text that reminds them WHY you should be the brand of choice and it makes for a great start to January!

Are you ready to start 2018 on the front foot?

For more information regarding setting up a Remarketing campaign contact Chantelle – chantelle@metisonline.co.za

Are you ready for #BlackFriday?

Did you know that #BlackFriday usually kick-starts the holiday shopping season? Many businesses, though, still ignore the day and see it as an American craze.

Sure, #BlackFriday is still in its infancy in South Africa, but it has massive potential if you play your cards right.

Don’t believe us?

Just look at Takealot.com’s #BlackFriday figures over the past few years.

The online retailer’s turnover was a mere R1 million in 2011, but by 2015 it jumped to R17 million and then last year they raked in R56 million.

You don’t want to get left behind. Let Metis get your special campaigns up and running early this year.

We can help you to make a killing by advertising on Google, Facebook, Instagram, LinkedIn and YouTube and all you have to do is drop us an email at chantelle@metisonline.co.za or phone us at +27 83 233 5455.

Alternatively visit our #BlackFriday page for a more fun facts.

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