Author Chantelle Bowyer

How to springboard your 2018 marketing campaign over the holiday season

‘Tis the season for cocktails & lazy afternoons catching a tan, right? Your feet may be up while the office is closed over the Christmas period but that doesn’t mean that people are not still active online. Step back for a minute and think about yourself, while your feet may be up on the coffee table, braai stoep or sandy beach, our bet is that your phone is not far away. This is the time where we see users online browsing around, asking themselves questions like “what is my new year’s resolution”, “how am I going to level up in 2018”, “what should I do to outsmart my competitors”, “how can my company become more efficient” – you catch my drift right? And while they may be a little further up the Sales Funnel, you want to be the company they remember when they are moving into consideration & conversion stages. So how do you sort all of this out with only 2 weeks until shutdown?

Quite simple actually. You need to put a Remarketing Strategy in place. This includes setting up your Google Analytics to build this powerful asset while you are spending time catching up with the in-laws. And ensuring your Google Adwords Remarketing campaign (or Facebook Remarketing campaign) is ready for action come January. The great news is this can all be setup ahead of time and set to activate without you having to break the ‘no-laptop’ rule that your significant other set for you this holiday.

What’s Remarketing you may ask? Remarketing is a way of marketing to users that have engaged with your website, landing pages or videos. Remember the time you went online to view the latest NIKE Airs, and then afterwards those darn sneakers kept following you around whispering “buy me, buy me” ? Well this is Remarketing. It’s a smart way of re-engaging with users that have been to your website. At this time of year we see traffic to websites but not necessarily the leads coming through. This is due to users being in research mode. What we need to ensure is that once they are back into the swing of things, YOUR BRAND is what is sitting in front of them, reminding them that they were interested in your service/product a few weeks earlier. Coupled with some powerful text that reminds them WHY you should be the brand of choice and it makes for a great start to January!

Are you ready to start 2018 on the front foot?

For more information regarding setting up a Remarketing campaign contact Chantelle –