Google to stop reading your Gmail messages for ads

Google will no longer scan your emails to collect information for personalised adverts, but that doesn’t mean the end of Gmail ads. I know, we were all worried there for a second.


The changes will come into effect later this year with Google saying the decision to stop analysing personal email accounts for ads will “more closely align” its G Suite products for business users.

The company has been using software to scan emails for more than a decade, but Gmail users have always had the ability to opt out of the process by changing their settings.

However, they will drop the feature in the next few months.

In its latest blogpost, Google’s senior vice president of cloud, Diane Greene, wrote: “Suite’s Gmail is already not used as input for ads personalisation, and Google has decided to follow suit later this year in our free consumer Gmail service.

“Consumer Gmail content will not be used or scanned for any ads personalisation after this change.

“This decision brings Gmail ads in line with how we personalise ads for other Google products. Ads shown are based on users’ settings.

“Users can change those settings at any time, including disabling ads personalisation. G Suite will continue to be ad free.”

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Google, though, will still scan your emails for anti-spam, anti-phishing and malware detection. Pfew! That’s good in light of the recent cyber-attacks.

Also, Google will still allow marketers to serve promoted ads inside free Gmail accounts as they will collate information about your online activity from sources such as YouTube.

So fear not, you can still make use of Gmail ads to promote your product or service. Just get in touch with or phone us at +27 83 233 5455 and we will sort you out!

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