There is no doubt that mobile is growing at a rapid rate, but be careful of putting all your eggs in one basket as research has found that the type of device that a consumer uses is often dictated by the sector they are browsing.
It doesn’t take a genius to figure out that people prefer to use their smartphones when visiting social media sites like Facebook, Instagram and Twitter, and Verto Analytics‘ cross-device behaviour study of 5,000 adults in the UK has revealed that most adults (82%) also use their smartphones for health and fitness websites or apps – because you know we have to get that ‘post-workout/pre-workout selfie’ otherwise it never happened!
Similarly, 69% favour mobile phones when checking in on family/lifestyle/people sites while 63% use it for sports websites.
When it comes to desktops and laptops, 84% of people use it for technology sites; 83% for government and law sites; 76% for photo/video websites.
While many believe tablets still have a long way to go to catch up with smartphones and desktops, it does sit top when it comes to the property sector as 67% of people use the device when dipping into that market, while entertainment comes in at second with 32% and careers/education at 29%.
“Media owners and advertisers must adapt their offering or behaviour to more accurately reflect how people are most likely to be visiting them,” Dr Hannu Verkasalo, Verto Analytics’ CEO, said. “Is the rush to embrace mobile, for example, right for you?
“Clearly it is for the likes of health, lifestyle and sports – while property seems absolutely made for tablets – but certainly not for government, law and telecoms sites. People still prefer to use PCs for these as it remains dominant for functional, practical type behaviour.”
Who doesn’t like watching YouTube videos of Donald Trump on a big desktop?
However, when all is said and done, it doesn’t hurt to have a website that is easy to navigate on all three platforms, which is why you should speak to Metis about having a website audit.
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